The personal care services industry was hit hardest by the Covid-19 pandemic.
The Covid-19 lockdown negatively affected the personal care service industry employment.
The personal care services industry includes barbershops, beauty salons, nail salons, and other personal care services.
Men get a haircut six times a year, compared to women who go to a salon about four times a year on average.
Throughout the lockdown, people experimented with cutting and styling their own hair or having someone at home do it for them.
People found it hard to match the quality of a professional stylist or barber.
The Instagram hashtag #coronacuts became famous overnight, with over 10K posts of people sharing their at-home haircuts.
In the United States, Brad Mondo, a new content creator, posted a haircutting video tutorial on YouTube that gained 1.5 million views.
Website services like You Probably Need A Haircut was created to provide information about at-home haircuts, hair color, hairstyles, and salon re-openings during the Covid-19 lockdown.
Hair care products had significant sales growth in the United States between February and March 2020 due to the Covid-19 pandemic lockdown.
Sales of hair clippers increased by 363.6% during the Covid-19 lockdown.
Sales of hair developers for bleaching hair increased by 190.6% during the Covid-19 lockdown.
Between 2019 to 2020, there was a decline of 1.1% in hair salon businesses from 93,9083 nationwide salons in 2019 to 84,3977 salons in 2020.
Social media moved the haircutting, hair coloring, and hairstyling business from the salon to homes.
After re-opening, New York salons saw a decline in customers by 25%.
Since reopening, New York salons have seen an increase in operating costs between 20%-25%.
Bangs and fringes became the most popular hairstyles during the Covid-19 pandemic.
Sources: Utah.edu, AAD, health, goodrx, Atlantic, frontiers, WebMD, survivorcorps, bls.org, NPR, YouTube, youprobablyneedahaircut, statista, the click, IBIS.